The Substance of Romance

Isabel Swift
Vice President of Editorial, Harlequin Enterprises

Romance and relationships in the new millenium... Happy endings? What's wrong with that? Not a thing if you are the chief custodian of America's top-selling female fantasies. One out of every six mass-market paperbacks sold in North America is a Harlequin or Silhouette novel. If you're counting, that's five books sold every second.

Join Isabel Swift, the editorial chief of the world's leading publisher of series romance fiction, for an uncommon look at the substance of romance. As Vice President of Editorial for Harlequin Enterprises, Ltd., Swift is responsible for the three editorial acquiring offices in Toronto, the United Kingdom, and New York. She also oversees all imprints, Harlequin, Mills & Boon, Silhouette, Steeple Hill, Mira, Gold Eagle, and Worldwide Mystery. She manages the development, acquisition, and publication of more than 1000 titles each year, offered in more than 100 markets in over 20 languages around the world.


Isabel Swift

Suggested readings and links

"The Dream Girl," by Jennifer Senior. New York Magazine article on Isabel Swift, August 21, 2000.

Janice A. Radway. Reading the Romance: Women, Patriarchy, and Popular Literature. Chapel Hill, NC: University of North Carolina Press, 1984. Seminal study of the romance novel as a mass-market literary phenomenon.

Pamela Regis. A Natural History of the Romance Novel. University of Pennsylvania Press, 2003

Lori Humphrey Newcomb. Reading Popular Romance in Early Modern England. Columbia University Press, 2001.

Reading True Romance, August 2002 Fox News feature by Michael Y. Park.

"Fabio Gets His Walking Papers," by Katherine Marsh, The Washington Monthly, Jan/Feb 2002.

Carol Ricker-Wilson. Busting Textual Bodices: Gender, Reading, and the Popular Romance. English Journal, January 1999.


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